In an unexpected turn of events, local Korean media reports that Samsung is gearing up for an early release of its highly anticipated Galaxy S24 series. According to information from a Samsung official, the Galaxy S24 Ultra, S24+, and Galaxy S24 are scheduled to be unveiled at a Galaxy S4 Unpacked event in San Jose, USA, on January 17, 2024. This move, unprecedented for Samsung, aligns with recent rumors suggesting a strategic shift in the company’s sales and marketing approach.
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The official announcement comes as the MX (Mobile eXperience) division at Samsung, now responsible for phone production, aims to concentrate its sales and marketing efforts in the first and third quarters of the year. The Galaxy S24 release has been expedited to January 30, 2024, reflecting this shift in strategy. Notably, this decision also affected the unveiling and release date of the Galaxy Z Fold 5 and Z Flip 5, which will precede the Galaxy S24 series by a few weeks.
In an intriguing move, Samsung has chosen San Jose as the location for its Galaxy S24 Unpacked event. Positioned close to the headquarters of tech giants Google and Apple in Silicon Valley, this decision is seen as a deliberate move to emphasize Samsung’s position as a direct competitor to Apple. Additionally, it highlights the collaboration partnership the company has with Google and its Android ecosystem.
The official also revealed that preorders for the Galaxy S24 series will commence on January 17, coinciding with the Unpacked event. Customers eager to secure their devices can make reservations starting January 2, with preorders expected to continue until the official release on January 30. The first units are anticipated to ship out between January 25-26, providing an opportunity for early adopters to receive their Galaxy S24 Ultra units before the official release date.
While the report doesn’t specify preorder reservation start dates, rumors suggest that reservations may begin shortly after the New Year’s Eve festivities. If history is any indication, Samsung typically initiates the reservation period a couple of weeks before the Unpacked announcement event.
Samsung enthusiasts can anticipate attractive deals and preorder bonuses, including a potential $50-$100 price discount, freebies, and generous trade-in offers during the preorder and launch periods. The Galaxy S24 Ultra is rumored to feature a new titanium frame, similar to its main competitor, the iPhone 15 Pro Max, coupled with an impressive OLED display and camera kit.
As the countdown to the Galaxy S24 series release begins, Samsung’s strategic decisions and technological advancements promise an exciting start to the new year for smartphone enthusiasts.
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